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Paper Seinfelds on Parade.

Even as a natural packrat, it takes something really special to make me hold onto empty boxes of Kellogg’s Low Fat Granola from 1992.

Cardboard cutout Seinfeld figures? Yes, this is special.

I’m used to cereal promotions catering to the pre-tween set. Were kids really that into Seinfeld, or did Kellogg’s actually expect adults to go through with this?

The proof is in the brand: No kid would ever eat Low Fat Granola. “Non-Raisin Blend,” to boot.

You know what? Good for Kellogg’s. The world could use more adult-oriented cereal prizes. Coupons and almond torte recipes don’t count. Let them have their four inch paper Kramers.

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